ALOT Press

Active ALOT toolbar users top one million; overall MIVA Direct toolbar users to 7.1 million as of 31 December, 2007

Increased revenue per user and reduced attrition rate achieved through ALOT's focus on the consumer value proposition

NEW YORK - January 7, 2008. MIVA Direct, Inc., the content and toolbar division of global digital media company, MIVA, Inc. (NASDAQ:MIVA), today announced the roll out of its new ALOT brand. Launched in Q3 2007, ALOT combines TRUSTe Trusted Download Program (TDP) certified interest-specific toolbars¹, personalized homepages and web search.

Since launching the ALOT brand, MIVA Direct has built an active ALOT toolbar user base of over one million. MIVA Direct's total number of active toolbar users was 7.1 million as of 31 December 2007. Over 200,000 people have also installed the personalized myALOT™ homepage, which was developed in partnership with Netvibes and enables users to display their favorite widgets, blogs, email accounts, social networks, instant messengers, photos, videos and podcasts.

The enhanced feature set delivered through the new ALOT brand is designed to increase the consumer value proposition and in turn drive incremental revenue growth for MIVA Direct and this is reflected through early results. Analysis against MIVA Direct's existing toolbar and homepage products over a 30-day period reveals revenue per thousand users across the ALOT toolbars and homepage has increased and toolbar attrition rate has decreased.

MIVA Direct intends to build on these early successes with a continued roll-out for ALOT. Thirteen new toolbar categories have been introduced including recipes, weather, celebrity gossip and games, and these toolbars are being marketed via an integrated campaign. It is expected that the campaign will focus initially on the U.S., U.K. and Australia, markets that MIVA Direct believes deliver high value users.

"We are encouraged by the early results we have achieved with the ALOT brand. While customer acquisition costs have been increased to help speed growth of the brand, we believe that early results demonstrate that ALOT toolbar and homepage users could deliver a greater lifetime value resulting in faster growth for MIVA Direct," said Rob Roe, SVP/General Manager, MIVA Direct.

"The ALOT brand is aligned with our strategy to transition out of third party traffic sources by investing in MIVA-owned and operated consumer media properties. We believe that our results to date have been extremely positive and highlight the value of our focus to increase consumer value through the development of niche and highly personalized web properties," said Peter Corrao, Chief Executive Officer, MIVA, Inc.

http://my.alot.com/
www.miva.com

¹ The version of the ALOT toolbar that is TRUSTe certified is 1.03. TRUSTe's TDP whitelist can be found at: http://www.truste.org/pvr.php?page=td_licensees

About MIVA Direct, Inc.

MIVA Direct operates a portfolio of consumer websites and interest-specific toolbars that focus on pop-culture and infotainment. MIVA Direct’s millions of active toolbars span a range of niche sectors including jokes, music, recipes and horoscopes and offer consumers search functionality in addition to one-click access to tailored content. The newly launched ALOT toolbars found at www.alot.com, aim to ‘make a lot of information easy’ for Internet uses. MIVA Direct’s portfolio of consumer destination sites attract over 15 million unique visitors each month and includes www.spill.com, an animated movie review site. MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA).

About MIVA® Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2006 and our most recently filed Form 10-Q.

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U.S. MIVA Contact
Alex Vlasto
alex.vlasto@miva.com
(212) 736 9151 x:217